Recommended Prep Courses

These preparatory courses are optional, but we recommend you to complete the stated prep course(s) or possess the equivalent knowledge prior to enrolling in this course:

  1. Building a 3 Statement Financial Model
  2. Business Valuation Modeling

e-Commerce / Startup Financial Model Course Overview

Master the art of building a financial model and valuing an e-Commerce Startup. In this course, you will learn to build a startup financial model from scratch complete with assumptions, financials, valuation, and output charts. We will look at how much money this business has to raise based on its business plan and model out each year of cash flow.

Startup financial model template in course

Startup financial model course objectives

By the end of this startup financial model course you'll be able to:

  • Understand key startup / e-commerce terms and definitions that are used in the industry
  • Understand the e-commerce industry, business models, players, etc
  • Input key assumptions into a startup financial model in the assumptions section
  • Calculate an order buildup and customer base schedule which will be used to forecast revenue
  • Build the three financial statements (income statement, balance sheet, cash flow statement) based on the business plan
  • Perform a discounted cash flow DCF valuation of the startup / eCommerce business
  • Output relevant graphs to illustrate the cash flow, key metrics, and overall investment opportunity

The e-commerce financial model templates included in this course if yours for download and can be used for your own business.

e-commerce financial model course

Who should take this course?

This e-commerce / startup financial model course is designed anyone working in the Technology Media and Telecommunication (TMT) group in investment banking, Venture Capital, or planning to start their own business.  Participants will learn to build a model from scratch, using industry-leading best practices and using one key set of assumptions to drive all valuation outputs.  

By the end of the program, you will be able to take the skills you've learned and modify the Excel template to fit your own business. Every business is unique, which is why it's important to acquire the skills necessary to desing yoru own model for your own business.

startup course on financial modeling in Excel

Prep Courses

The course and an advanced class and assumes you have already taken:

  • Excel Crash Course
  • Building a Financial Model in Excel
  • Business Valuation

For further CPE information, please read before purchasing:


Startup financial model course screenshot

What You'll Learn


Startup / e Commerce Financial Model & Valuation

$197.00 Enroll Now Free Preview

Approx 6.5 hrs to complete


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Path to Certification

Prerequisite Courses

8 courses from beginner to intermediate level.


Core Courses

11 courses from beginner to intermediate level.


Elective Courses

Take 3 out of 10 courses at an advanced level.


Get Certified

Submit your FMVA®️ checklist and order your certificate.


Join Our Community

Get access to the Global Corporate Finance Society.


How the Certification Works

FMVA® Financial Analyst Certification courses are offered 100% online, allowing you the flexibility to start the financial analyst program anytime and learn when it’s most convenient for you.
Students must complete all core and elective courses (14 in total) and demonstrate mastery of the topics through successful completion of course materials, quizzes, and assessments.
Within 48 hours of program completion, your Blockchain Verified FMVA Certification will be emailed to you.

What Our Students Say

Hendra Rakhmawan
Highly Recommended
Highly recommended for anyone who wants to build startup / e-commerce model, all materials are relevant and excellent.
Olga Nielsen, MBA
FMVA eCommerce Model
A very engaging and thorough course. I learned a lot of new concepts that I will be using in my daily work.
Macdonald Ossuetta
An in depth course ... great value
Another well thought out course content. Very practical and relevant.
Nalaka Madhusanka
Excellent Course
This course is really practical and could not ask more than this course offers. Nalaka
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Shanon DeMoulin
These dudes know what they're doing!
Ganiyu Opeyemi Orelope
It's a great opportunity learning from CFI team, am proud to audit my work. i did the exam 3x, don't like it. I always work for 1 attempt but in the end, i got 100%, after a thorough review and rigorous thinking of my work.
Mohamed Radi Mansour
this was very intensive and comprehensive course.
Orkhan Gambarli
Hope to see more sophisticated models on tech valuation and potentially a course dedicated to KPIs assessment (monthly, quarterly, etc.)
Innocent Rukundo Musabyimana
This model is very interesting especially for countries that are very young in professional e-commerce businesses like mine.
Abdellatif A. E. Ibrahim
Thank you.
Mark Morse
long class
Vinodh Kumar Soundararajan
Muhammad Shehzad Qamar
I found it very useful & best to be a Professional Financial Analyst
Albert Tan Tiong Heng
straightforward and easy to learn. Help me build up my confidence.
Ryan Hastie
This is a course that teaches you how to do the job. It is the most practical finance course I have seen. Thank you CFI.
Rochak Agarwal
The course was one of the best I have seen in terms of explanation and delivering the content. The best part of the course is explaining by doing things on the video and asking the receiver of the content to do as well so that he/she finds it engaging.
Muhamed Yusif El Kady
It was amazing to dig deeply in how to financially build financial model for such type of common business nowadays.
Kalman Kelemen
Dear CFI, I noticed some mistakes/inconsistency during the course videos. FYI: Capital assets -depretiation and closing Balance: P&E depretiation calculation (video 7:08) the formula refers to F$94 instead of F$95. => the formula is correct in the downloadable completed excel. We start the excel number cranching with Equity Raised figure 5 M$, however at the end of the course (Valuation) it increases to 8 mM$ (or maybe I missed something?) There are some spelling mistakes also. Anyway I enjoyed it
Saadeldin Ahmed Khaled Mohamed Hussein
I really enjoyed every video and quiz of the course, I have gained a lot of knowledge and confidence to build a robust financial model for E-commerce and startup business. Thank you.
Following CFI's lead through this course was a success for me.
Eric Bohring
Helped me in modeling my e-Commerce business within a few hours. Extremely accurate and simplified!
Constantine Burrell
This course has taught me a lot. I am now more competent in building these financial models.
Teka Derick Tikum
So comprehensive! Good understanding of e-business financial operations. Thanks, CFI.
Dominic Bregenz
This model is very comprehensive. The model just flows. Very impressive.
Cara Nowen
This course takes you all the way through how to build a financial model from the bottom-up. I highly recommend it for anyone with a startup or who wants to learn financial modeling!
Rustom Rupand
Awesome financial model and template to use for my business. Thanks, CFI.

Frequently Asked Questions

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FMVA® Financial Analyst Certification

Become a Financial Modeling and Valuation Analyst (FMVA)® by completing all required courses in accounting, finance, modeling, Excel, presentations, and strategy. From beginner to advanced courses you will have the complete training you need to become a world-class financial analyst.


From $847.00
FMVA Full Immersion
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From $497.00
FMVA Self Study
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