The Amazon Case Study (New Edition)


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The Amazon Case Study

Welcome to CFI's advanced financial modeling course - a case study on how to value, Inc (AMZN).  This course is designed for professionals working in investment banking, corporate development, private equity, and other areas of corporate finance that deal with valuing companies and applying various methods of valuation.

Advanced Financial Modeling Course Objectives

This advanced financial modeling course has several objectives including:

  • Use Amazon's financial statements to build an integrated 3-statement financial forecast
  • Learn how to structure an advanced valuation model effectively
  • Set up all the assumptions and drivers required to build out the financial forecast and DCF model
  • Create a 10-year forecast for Amazon's business, including an income statement, balance sheet, cash flow statement, supporting schedules, and free cash flow to the firm (FCFF)
  • Learn how to deal with advanced topics like segmented revenue, capital additions, finance leases, operating leases, and more
  • Perform comparable company analysis (Comps) utilizing publicly available information
  • Perform a Sum-Of-The-Parts (SOTP) valuation of Amazon, as well as consider precedent transactions, equity research price targets, and Amazon’s 52-week trading range
  • Generate multiple operating scenarios to explore a range of outcomes and values for the business
  • Perform detailed sensitivity analysis on key assumptions and assess the overall impact on equity value per share

Amazon (AMZN) Case Study

This course is built on a case study of Amazon, where students are tasked with building a financial modeling and performing comparable company analysis to value AMZN shares and make an investment recommendation.

Through the course of the transaction, students will learn:

  • How to build a detailed financial forecast of Amazon
  • How to apply various valuation methodologies to derive an implied value for Amazon
  • How to develop an investment recommendation on the shares of Amazon
  • How to create a dashboard and summary output that highlights the most important information from the model

Why Take CFI's Advanced Financial Modeling Course?

This course is perfect for anyone who wants to learn how to build a detailed financial model for a public company, from the bottom up. The video-based lessons will teach you all the formulas and functions to calculate things like segmented revenue, marketable securities, accrued expenses, unearned revenue, stock-based compensation, long-term debt, finance and operating leases, and much more.

In addition to learning the detailed mechanics of how to build the financial model for Amazon, students will also learn how to think about intrinsic value, and develop an investment recommendation.

What’s Included in the Advanced Modeling Course?

This advanced financial modeling and valuation course include all of the following:

  • Blank Amazon model template
  • Completed Amazon model template (dashboard, DCF model, Comps model, WACC analysis, scenarios, etc.)
  • 4+ hours of detailed video instruction
  • Certificate of completion

Recommended Prep Courses

These preparatory courses are optional, but we recommend you to complete the stated prep course(s) or possess the equivalent knowledge prior to enrolling in this course:

  1. Excel Crash Course
  2. Building a 3 Statement Financial Model
  3. Business Valuation Modeling
  4. Business Valuation Modeling Part II

Recommended Follow-up Course

We recommend that you follow-up on this course by enrolling in:

  1. Presentation of Financial Information

This course is based on the model outputs of the Amazon Case Study, and will take you presentation best practices, as well as how to effectively present your findings.

CFI advanced modeling amazon

Financial Analyst Certification

For beginners to advanced users, this advanced modeling course is designed to teach you how to be a world-class financial analyst. 

This class is an elective for CFI's financial analyst training program, which grants the Financial Modeling & Valuation Analyst (FMVA) certification.


This course is intended solely for educational and training purposes. The information contained herein does not constitute investment advice, or an offer to sell, or the solicitation of any offer to buy any securities of, Inc. (NasdaqGS: AMZN) or any other security.

This content in this course has not been approved or disapproved by (a), Inc., (b) S&P Global Market Intelligence Inc., (c) any equity research analyst that covers, Inc., or (d) any securities regulator in any province or territory of Canada, the United States Securities and Exchange Commission or any other United States federal or state regulatory authority, and no such commission or authority has passed upon the merits, accuracy or adequacy of this content, nor is it intended that any will.

The information in this course does not constitute the provision of investment, tax, legal or other professional advice. As with all investments, there are associated risks and you could lose money investing – including, potentially, your entire investment. Prior to making any investment, a prospective investor should consult with its own investment, accounting, legal and tax advisers to evaluate independently the risks, consequences and suitability of that investment.

No reliance may be placed for any purpose on the information and opinions contained herein or their accuracy or completeness, and nothing contained herein may be relied upon in making any investment decision.

What You'll Learn

Course Conclusion

Become a certified Financial Modeling & Valuation Analyst (FMVA)®

The Amazon Case Study (New Edition) is part of the Financial Modeling & Valuation Analyst (FMVA)® certification, which includes 30 courses.

Financial Modeling & Valuation Analyst (FMVA)® Certification
  • Skills Learned Financial Modeling and Valuation, Sensitivity Analysis, Strategy
  • Career Prep Investment Banking and Equity Research, FP&A, Corporate Development

Path To Certification

Prerequisite Courses

7 courses from beginner to intermediate level.


Core Courses

11 courses from beginner to intermediate level.


Elective Courses

Take 3 out of 11 courses at an advanced level.


Get Certified

Submit your FMVA® checklist and order your certificate.


Join Our Community

Get access to the Global Corporate Finance Society.


How the Certification Works

FMVA® Financial Analyst Certification courses are offered 100% online, allowing you the flexibility to start the financial analyst program anytime and learn when it’s most convenient for you.

The program is a part of the All Access Subscription, which includes all programs and courses.

CFI courses are designed by instructors with over 21 years of financial analyst training experience.

Students must complete all core and elective courses (14 in total) and demonstrate mastery of the topics through successful completion of course materials, quizzes, and assessments.
Within 48 hours of program completion, your Blockchain Verified FMVA Certification will be emailed to you.

What Our Students Say

Great course on Amazon DCF
Great course on how to build a DCF model for Amazon Inc.

Roman Ruzymov

The jewel of the FMVA program
This course is tough and very robust, yet straightforward and easy to follow. It is definitely the climax of the FMVA Program, as it summarizes and applies all of the tools from the program into a real valuation.

Juan Pablo Mancera Sosa

Great course
Great and tough course

Eugene Uwizeyimana

A great all-round valuation course!
It's a great course that involves in-depth analysis and understanding of various valuation techniques.

Muhammad Ahsan Khan

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